Kingsbury Web provides managed PPC (Pay Per Click), or sometimes referred to as CPC (Cost Per Click) managed advertising services across various platforms (Google, Facebook, Bing, etc.).
Why Hire an Advertising Firm or Manager?
It’s true, you can easily create a new Bing or Adwords account and write up a few Ads, insert some keywords, and then enter in your credit card info to activate the campaigns. The downside to this is that you may end up spending quite a lot of money for additional traffic to your website, but it’s traffic that may not be relevant to your business. In the long run, this can hurt your Ads performance, which only costs money and lost potential sales. You need an account manager who will monitor your Ads and make ongoing adjustments. Each Advertising Network have their own ranking systems to factor which Ads are displayed at the top of the search results. Why? Relevancy
Cost Savings & Relevant Ads
According to Google, even though your competitors might bid higher than you, it doesn’t mean your Ad can’t win the higher position. As mentioned earlier, each Advertising Network has it’s own ranking system for showing the Ad that is most relevant to the search term. For example, with Google Adwords, we will ensure your Ads are optimized and configured properly for your Bid, Quality & Format. This includes sitelink extensions, callout extensions, proper keywords & negative keywords, organization of Ads by utilizing grouping, and much more. If a competitor doesn’t factor in all of those settings, which does take some time to configure, then your Ad could have a higher rank position at a cheaper bid, saving you money and providing targeted traffic that’s relevant to your business.
How Much is Your Managed Advertising Service?
Every business is different, and so is the Advertising service and budget. For example, the Advertising service and budget for a local auto repair shop would be completely different from a business who runs an e-commerce store, shipping products coast to coast. We will sit down with you to learn more about your business and Advertising goals, and craft a plan specific to your expectations.
See Results with Analytics, Goals & Conversions
On average, every $1 in Adwords spend results in $2 in revenue (Google Economic Impact Report). To ensure you are getting a good ROI, we utilize Google Tag Manager & Google Analytics to measure goals & conversions. We’ll provide reports so you can monitor how many visitors completed a contact or quote form submission, phone call click, e-commerce sale, newsletter registration, etc.